[Your Name]
[Street Address]
[City, ST ZIP Code]
August 26, 2007
[Recipient Name]
[Title]
[Company Name]
[Street Address]
[City, ST ZIP Code]
Dear [Recipient Name]:
We've reviewed the sample portfolio you sent us, and we like what we see. We'd like to invite you to meet with our Marketing Department to discuss ideas for new promotions.
This would be a preliminary meeting, not a paid consultation. But we have an urgent need to improve response rates on mailings for more than a dozen products. If you like us and we like you, chances are good that you'll walk away with an assignment to do a major package for us.
I've enclosed control mailings for six of our most critical products. Based on your review of these mailings, we'd be interested in hearing which product you feel you could be the most successful with-and why. We want to know how you would propose to beat mailings that have worked well but are tiring recently.
We're hoping you're available sometime next week, preferably Tuesday, Wednesday, or Thursday. Please let me know your availability so that we can set a firm time and date.
Sincerely,
[Your Name]
[Title]
Enclosure
rm/wg
Sample Format for Letters